If your internet site isn’t ranking high up for those moneymaking, long-tail keywords, you obviously need to check your S.E.O (Search Engine Optimisation) technique.
Before rushing to obtain any off-page job done, (back-links etc), the 1st place to commence is right at home, ON your internet site. Our Web Copywriting Brisbane team reveals its secrets…
Here there are 5 tips for keyword integration in your pages:
1. Turn your page titles into workhorses
The most significant place the keywords need to show is in the title tag of the webpage. This is the text right at the very top of the browser window, ABOVE the particular page content.
2. Don’t forget to repeat the opening sentence
We have always found it fruitful to repeat the focused keywords in the first sentence, as long as it is done in a way that’s appealing to a reader. In numerous cases, search sites use this initial copy as the description of the content, so writing this from a MARKETING point of view rather than simply an S.E.O perspective is very important.
3. Even sub heads can improve rankings
Sub heads are useful from a reader’s point of view, as they break the text into bite-sized pieces. They are also something that the search sites are likely going to take into consideration, to get an understanding of the final theme of your page.
4. Include related words and also synonyms
Good, friendly copy will naturally result in words that are related to, as well as replacements for, the keyword phrases you are after. It is safe to presume that search algorithms are advanced enough to search for correct context related words that support your designated keywords.
5. Be very specific
Do not use bland general terms, use powerful, detailed words. The more precise you are the less your audience have to work out, and the less the search websites have to work out. The flow-on is that explicit copy, by default, means you are much more likely to incorporate extra, related words to support the general cost of your keywords.
To find out whether the keyword density of your website is well balanced, get in touch with our Marketing Agency Brisbane. As well as having our web copywriter in Brisbane check it over, we have highly performant software which will compare your website against those of the competition, identifying strengths, weaknesses and opportunities for improvement.