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Author Archives: Jerry Crockford
Graphic Design? Or commercial Art? Keeping Your Job In Perspective
Presenting information in the brochures you design, so it is interesting and attractive – while being consistent with your client’s visual identity and logo isn’t an easy path. It certainly keeps your work challenging, and as a graphic designer who wants to build a loyal client base, it is something you must achieve with each and every brochure design you create. Continue reading
Tips For Making Your Graphic Design Reach More People
As you plan the design for a brochure or website, it is important to remember that people take in information in different ways. To cater for this, you must structure the layout so it is comfortable for a range of people to connect with the message – while not pushing away others who see things differently. Continue reading
Tips On Typography In Brochures – Less Is More
Typography is an often overlooked aspect of graphic design. The use of fonts, the style of paragraphs and contrast in sizes between body copy, headlines and subheads will all shape the overall feel of a document, and will make a significant difference to its success as a marketing tool. Continue reading
When It Comes To Lead Generation, Remember No One Cares About Your Business.
When it comes to generating leads, sporadic efforts mean you’ll be constantly lurching from ‘feast’ to ‘famine’ as sporadic results are produced. Therefore, a crucial aspect of your marketing plan is a system to CONSISTENTLY generate leads. Continue reading
A Graphic Designer Who Can Sell Is A Great Asset
Talking about ‘making an impact’ and ‘standing out’ is standard fare when graphic designers discuss brochures, newsletters or marketing generally. With your prospects being exposed to around 7,500 marketing messages each week, graphic design that makes you stand out IS essential. Continue reading