Author Archives: Ava Peterson

When a major university made the decision to design a new logo, the media covered the story so the university looked like it made a huge mistake in doing so. While it was neither foolish nor an abomination, it does teach us a lesson that whenever you are going to design a prominent logo or re-design a standard, well-known logo, you need to get input from those involved with regard to identity and overall logo development. Continue reading →

Your business’ success can be greatly impacted by your logo design. Your goal as a business owner is to create a memorable and recognizable brand, an identity that can only be developed by designing a high-quality logo and build a solid reputation that your customers with identify and come back to for repeat business again and again in the future. Continue reading →

Design, pattern and shape were all essential design elements used by graphic illustrators towards the end of the 1800s. Aged only 26 at the time of his death was the individual who altered the manner in which graphic designers envisioned a blank sheet and utilized those influences. Even though his lifetime was short, he managed to develop his very own, highly personalized, interpretation of the entire art nouveau style which many artists have been trying to duplicate at various times throughout the 20th century. Continue reading →

Across the globe, the “I ‘Heart’ NY” logo is sported on t-shirts, buttons, key chains, and bumper stickers, promoting the city better than any advertising firm could have dreamed. An entire generation can instantly recognize the famous silhouette of a singer with crowns of lightning bolts and rainbow-colored hair. Continue reading →

When a marketing firm received a job to make a federal brochure, the designer owner was very pleased. Expect the firm to release their creative juices for the general services administration account because compared to their line of military projects, this does not have to be by the book. Nevertheless, it is nothing extraordinary when a company anniversary brochure is in order. Continue reading →

Graphic designers and artists use multiple graphics and specialized computer software to analyze information and create visual methods of communicating the information between groups. Designers use a wide array of methods like animation, photography, illustration, type, color and different layout and print methods to communicate messages in the best way that they can. The layout and production designs of printed pages ranging from magazines and newspapers to consumer reports and corporate reports are all created by graphic designers. Continue reading →

This specific graphic design company happened to be one of the recently inquired 3-dozen graphic design firms that received a request to send in concepts for a prospective work piece. Then, let’s say that you only have two days to get your proposal together. With this short turn around time, the quality of work that this company would have produced was not going to be up to their standards. Continue reading →